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Relationship Based Pricing |
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The Need |
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Leveraging customer loyalty and worthiness is one of the key success factors in retaining customers. “One size fits all” fee structure fails to reward customers
for their loyalty. Banks enhance customer satisfaction by letting them reap the benefits of being loyal through specific pricing and reward programs. |
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Key Challenges |
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- Very tedious, expensive and risky to extend existing Core
Banking System to, better to handle pricing exceptions
- Need to archive and analyze complex customer data with
multiple levels of aggregation
- Need for a robust Data Model to consistently compensate
customers given the complexity and inter-dependencies of
different products in the portfolio
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Solution |
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SRA’s dynamic customer centric Data Model provides a consistent, integrated perspective of data-breaking down internal lines of business and channel silos.
It has built-in rules engine to make pricing exceptions factoring customer loyalty and worthiness. |
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Benefits |
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- Availability of a flexible and centralized pricing mechanism
that co-exists with the existing payments hub
- Presence of a consistent customer-sensitive pricing policy
- Central management of global and regional level pricing
including exceptions
- Possibility of addressing the overall returns from a
customer’s use of various products or services
- Availability of a method of tagging the price of a product or
service, based on the customer’s relationship profitability
- Consolidation of billing and accounting at the customer
relationship level
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BPM |
| In a highly competitive global environment... |
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DW/BI |
| SRA’s Business Intelligence service representing... |
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Consulting |
| SRA’s consultants compass the hidden opportunities... |
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Training |
| Our training process involves acquisition of knowledge... |
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Audit |
| SRA helps the organizations to verify existence of... |
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Testing |
| We offer verification and validation services under... |
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Solutions |
| SRA offers end-to-end BFS solutions to optimise... |
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Case Studies |
| A glimpse of some of the case studies where SRA has architected, designed and implemented custom BPM Solutions for Banking and Financial sectors. |
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