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Customer Intelligence Analytics |
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In today’s compelling scenario, organizations seldom have the luxury of dealing with naïve customers. Customers have become extremely aware and they look for
the right financial solution with the right product mix at the right price. To survive in this stiff competition, banks are forced to devise innovative customer-centric
product portfolios to stay ahead. |
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The Need |
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It has become critical to understand and predict the needs and wants of the customers to stay competitive in today’s world that is witnessing an upsurge in
the customer-centric innovative product portfolios. |
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Key Challenges |
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- Leveraging existing data investments and obtaining calibrated
perspectives on the customer patterns, costs of trade, staff
performance, branch profitability, loan performance, and
customer profitability, among other things requires diligent use
of integrated and complicated systems
- Need to effectively cull out data from a host of tools and
applications ranging from complicated Core Banking System to
simple excel sheets
- Need for intelligent semantics to be associated with data with a
high degree of heterogeneity
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Solution |
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SRA’s analytics for banks is a comprehensive pre-packaged Business Intelligence Datamart that empowers banks with a strong analytical platform that
transforms data into critical information with a view to enable effective and proactive decision-making.
At its foundation, the solution is based on a proven Banking Data Model, powered by an analytical processing engine, a semantic layer bundled with Extract,
Transform and Load tools to centrally manage the data culled from disparate systems including Core Banking solutions. |
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Benefits |
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- Constantly analyze customer attrition and proactively plan
campaigns
- Get precise, multi-dimensional perspectives on whom to
do business with, which products and services maximize
profits, etc
- Slice and dice data and generate ad-hoc reports with nearzero
technical skill
- Visualize and understand customer patterns through a set
of packaged reports, scorecards and dashboards
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BPM |
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DW/BI |
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Consulting |
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Training |
| Our training process involves acquisition of knowledge... |
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Audit |
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Testing |
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Solutions |
| SRA offers end-to-end BFS solutions to optimise... |
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Case Studies |
| A glimpse of some of the case studies where SRA has architected, designed and implemented custom BPM Solutions for Banking and Financial sectors. |
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