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Account Origination
  With banks increasing their product portfolios, tuning operations to enable a high degree of customer satisfaction has become very challenging in an age of “new generation” of well-informed customers where impatience and exceptions have become the norm.
   
  The Need
  High rates of application abandonment, increased costs of operations and poor results in account activation has lead the banks to seriously look at
automating customer facing processes like new account opening and other complex service delivery channels.
   
  Key Challenges
 
  • High complexity to manage a single unified account opening process across multiple products
  • High degree of rule driven interactions between people and systems
  • Complex multi-step processes involving people playing
    different roles – interchanging data between multiple systems
  • Frequently changing business processes and rules
  Solution
 

SRA offers end-to-end account opening solution, from data capture to verification that reduces the time taken to open a new account for the customers, let it be any account - deposit, loan, cards, etc. Our solution has an integrated workflow engine that defines the process, routing and approval mechanism enabling timely action and approval from the bank staff. The solution also enables banks to lower their operational costs by eliminating the redundant processes that will otherwise increase the cost.

   
  Benefits
 
  • Centralized transaction from customer interview to actual account origination
  • Single interface for credit and identity verification
  • Rules based workflow for approval
  • Greater revenue growth with lower operational costs
  • Workflow based rules can identify target customer for cross selling of products
  • Compliance with KYC norms
   
BPM
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Training
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Audit
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Testing
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Solutions
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Case Studies
A glimpse of some of the case studies where SRA has architected, designed and implemented custom BPM Solutions for Banking and Financial sectors.
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